“Working in VC requires the same mentality as working at an early-stage start-up: you wear a lot of hats, and no responsibility is too big or too small. You are in the trenches with a team of people who share a singular vision, working together to get it done.”
Jennifer Richard is a Principal at Bonfire Ventures, where she leads seed-stage investments with a focus on Vertical AI, SMB Tech, and Commerce Enablement. She represents Bonfire on the Board of several companies such as Rwazi, Reactiv, Prado and Inveterate.
Before transitioning into venture capital, Jennifer spent 5 years operating at early stage, venture-backed companies going from 0 to 1. Her career spans building and scaling commerce platforms globally, managing complex logistics, and understanding customers across diverse verticals and geographies. Her expertise in product management and global supply chains has allowed her to drive significant growth for early-stage companies.
Jennifer holds a BA from Emory University and an MBA from the Haas School of Business at UC Berkeley. She is also a proud Kauffman Fellow. Based in Los Angeles, Jennifer enjoys traveling, playing tennis and wakeboarding when she's not chasing the next great investment opportunity.
"From our first meeting in person together, Jen has felt like an extension of our executive team. Founder-first, decisive, and relentless about unlocking growth for our company."
