Jennifer Richard

Principal
E-commerce tech, Vertical software, SMB software, Future of Health

“Working in VC requires the same mentality as working at an early-stage start-up: you wear a lot of hats, and no responsibility is too big or too small. You are in the trenches with a team of people who share a singular vision, working together to get it done.”

Get to know Jennifer Richard

Favorites
Book

Just Mercy, The Handmaid's Tale

Movie

The Green Mile

App

NYT Cooking

What it's like to work with me

A big reason why I'm in this industry is because I want to make an impact. When working with founders I try to be as direct, transparent, and human as possible. I want to get to the "why" behind what you're doing and the impact you hope to make. I'm looking for authentic interactions that disprove the stereotypical VC narrative.

Interesting fact

I began riding horses at age three and met Trevor Noah (before he was an A-lister) while studying abroad in Cape Town.

Bio

My curiosity for technology was first sparked when I got my hands on a Windows 95 computer and dial-up internet. By 4th grade, I’d taught myself to code and was building websites in all types of nerdy internet communities. Since then, I’ve spent quite some time building on that passion. 

I have been an operator in three venture-backed startups (2 of which I was on the founding team) and saw two of them through successful exits. I’ve built e-commerce platforms from the ground up, managed global logistics and support operations, and developed a deep understanding of customers and vertical markets. After 6 years in the operator seat, I decided to transition to venture capital, which allows me to grow and support the ecosystem without being tethered to one role or company. 

I’ve received a BA from Emory University, MBA from Berkeley Haas, and am also a Kauffman Fellow. I’m currently based out of my hometown of Los Angeles and couldn’t be more excited to continue building the tech ecosystem here #LongLA. When I’m not chasing unicorns or planning my next trip, I like to wakeboard, hike, and ride horses.

What Founders Have to Say

"Jen is a polymath who is able to tackle any question or issue we throw at her."

Daniel Liebeskind, CEO & Founder, Topia

In the News
Article
Why We Invested in Reactiv: Revolutionizing Mobile App Creation for E-Commerce Merchants
Jennifer Richard
October 11, 2024
Article
Why We Invested in Reactiv: Revolutionizing Mobile App Creation for E-Commerce Merchants
Jennifer Richard
October 11, 2024
Article
Why We Invested in Reactiv: Revolutionizing Mobile App Creation for E-Commerce Merchants
Jennifer Richard
October 11, 2024
Article
Why We Invested in Reactiv: Revolutionizing Mobile App Creation for E-Commerce Merchants
Jennifer Richard
October 11, 2024
Article
Why We Invested in Reactiv: Revolutionizing Mobile App Creation for E-Commerce Merchants
Jennifer Richard
October 11, 2024
Article
Why We Invested in Reactiv: Revolutionizing Mobile App Creation for E-Commerce Merchants
Jennifer Richard
October 11, 2024
Podcast
Charting Success: Jen Richard Talks Startup Trends on the Startup Success Podcast
Jennifer Richard
April 9, 2024
Podcast
Charting Success: Jen Richard Talks Startup Trends on the Startup Success Podcast
Jennifer Richard
April 9, 2024
Podcast
Charting Success: Jen Richard Talks Startup Trends on the Startup Success Podcast
Jennifer Richard
April 9, 2024
Podcast
Charting Success: Jen Richard Talks Startup Trends on the Startup Success Podcast
Jennifer Richard
April 9, 2024
Podcast
Charting Success: Jen Richard Talks Startup Trends on the Startup Success Podcast
Jennifer Richard
April 9, 2024
Podcast
Charting Success: Jen Richard Talks Startup Trends on the Startup Success Podcast
Jennifer Richard
April 9, 2024
Article
2024 Commerce Predictions, According to Top Venture Capitalists
Jennifer Richard
January 11, 2024
Article
2024 Commerce Predictions, According to Top Venture Capitalists
Jennifer Richard
January 11, 2024
Article
2024 Commerce Predictions, According to Top Venture Capitalists
Jennifer Richard
January 11, 2024
Article
2024 Commerce Predictions, According to Top Venture Capitalists
Jennifer Richard
January 11, 2024
Article
2024 Commerce Predictions, According to Top Venture Capitalists
Jennifer Richard
January 11, 2024
Article
2024 Commerce Predictions, According to Top Venture Capitalists
Jennifer Richard
January 11, 2024
Podcast
Jen Richard Stops by the Atlanta Startup Podcast During Venture Atlanta
Jennifer Richard
October 18, 2022
Podcast
Jen Richard Stops by the Atlanta Startup Podcast During Venture Atlanta
Jennifer Richard
October 18, 2022
Podcast
Jen Richard Stops by the Atlanta Startup Podcast During Venture Atlanta
Jennifer Richard
October 18, 2022
Podcast
Jen Richard Stops by the Atlanta Startup Podcast During Venture Atlanta
Jennifer Richard
October 18, 2022
Podcast
Jen Richard Stops by the Atlanta Startup Podcast During Venture Atlanta
Jennifer Richard
October 18, 2022
Podcast
Jen Richard Stops by the Atlanta Startup Podcast During Venture Atlanta
Jennifer Richard
October 18, 2022
Article
A Guide to Storytelling and Designing Your Pitch Deck with Jen Richard
Jennifer Richard
July 28, 2022
Article
A Guide to Storytelling and Designing Your Pitch Deck with Jen Richard
Jennifer Richard
July 28, 2022
Article
A Guide to Storytelling and Designing Your Pitch Deck with Jen Richard
Jennifer Richard
July 28, 2022
Article
A Guide to Storytelling and Designing Your Pitch Deck with Jen Richard
Jennifer Richard
July 28, 2022
Article
A Guide to Storytelling and Designing Your Pitch Deck with Jen Richard
Jennifer Richard
July 28, 2022
Article
A Guide to Storytelling and Designing Your Pitch Deck with Jen Richard
Jennifer Richard
July 28, 2022
Podcast
Jen Shares Her Founder/Investor Relationship Tips on Growth Stories Podcast
Jennifer Richard
June 10, 2022
Podcast
Jen Shares Her Founder/Investor Relationship Tips on Growth Stories Podcast
Jennifer Richard
June 10, 2022
Podcast
Jen Shares Her Founder/Investor Relationship Tips on Growth Stories Podcast
Jennifer Richard
June 10, 2022
Podcast
Jen Shares Her Founder/Investor Relationship Tips on Growth Stories Podcast
Jennifer Richard
June 10, 2022
Podcast
Jen Shares Her Founder/Investor Relationship Tips on Growth Stories Podcast
Jennifer Richard
June 10, 2022
Podcast
Jen Shares Her Founder/Investor Relationship Tips on Growth Stories Podcast
Jennifer Richard
June 10, 2022
Article
Jennifer Richard Talks to Entrepreneur Mag about Female Inequity in VC
Jennifer Richard
March 21, 2022
Article
Jennifer Richard Talks to Entrepreneur Mag about Female Inequity in VC
Jennifer Richard
March 21, 2022
Article
Jennifer Richard Talks to Entrepreneur Mag about Female Inequity in VC
Jennifer Richard
March 21, 2022
Article
Jennifer Richard Talks to Entrepreneur Mag about Female Inequity in VC
Jennifer Richard
March 21, 2022
Article
Jennifer Richard Talks to Entrepreneur Mag about Female Inequity in VC
Jennifer Richard
March 21, 2022
Article
Jennifer Richard Talks to Entrepreneur Mag about Female Inequity in VC
Jennifer Richard
March 21, 2022
Guide
Silicon Valley Venture Capitalist returns to Morocco for DEMO Africa in October
Jennifer Richard
March 21, 2022
Guide
Silicon Valley Venture Capitalist returns to Morocco for DEMO Africa in October
Jennifer Richard
March 21, 2022
Guide
Silicon Valley Venture Capitalist returns to Morocco for DEMO Africa in October
Jennifer Richard
March 21, 2022
Guide
Silicon Valley Venture Capitalist returns to Morocco for DEMO Africa in October
Jennifer Richard
March 21, 2022
Guide
Silicon Valley Venture Capitalist returns to Morocco for DEMO Africa in October
Jennifer Richard
March 21, 2022
Guide
Silicon Valley Venture Capitalist returns to Morocco for DEMO Africa in October
Jennifer Richard
March 21, 2022
Guide
Medium Profile
Jennifer Richard
March 21, 2022
Guide
Medium Profile
Jennifer Richard
March 21, 2022
Guide
Medium Profile
Jennifer Richard
March 21, 2022
Guide
Medium Profile
Jennifer Richard
March 21, 2022
Guide
Medium Profile
Jennifer Richard
March 21, 2022
Guide
Medium Profile
Jennifer Richard
March 21, 2022
Guide
SMB Syndicate Newsletter
Jennifer Richard
March 21, 2022
Guide
SMB Syndicate Newsletter
Jennifer Richard
March 21, 2022
Guide
SMB Syndicate Newsletter
Jennifer Richard
March 21, 2022
Guide
SMB Syndicate Newsletter
Jennifer Richard
March 21, 2022
Guide
SMB Syndicate Newsletter
Jennifer Richard
March 21, 2022
Guide
SMB Syndicate Newsletter
Jennifer Richard
March 21, 2022
Podcast
Venture Games Podcast
Jennifer Richard
March 21, 2022
Podcast
Venture Games Podcast
Jennifer Richard
March 21, 2022
Podcast
Venture Games Podcast
Jennifer Richard
March 21, 2022
Podcast
Venture Games Podcast
Jennifer Richard
March 21, 2022
Podcast
Venture Games Podcast
Jennifer Richard
March 21, 2022
Podcast
Venture Games Podcast
Jennifer Richard
March 21, 2022