Jennifer Richard, Principal at Bonfire Ventures
Jennifer Richard, Principal at Bonfire Ventures

Jennifer Richard

Principal
Vertical AI, Commerce Infrastructure, Supply Chain & Logistics, Robotics

“Working in VC requires the same mentality as working at an early-stage start-up: you wear a lot of hats, and no responsibility is too big or too small. You are in the trenches with a team of people who share a singular vision, working together to get it done.”

Jennifer Richard

Principal
Vertical AI, Commerce Infrastructure, Supply Chain & Logistics, Robotics

About Jennifer

I’m drawn to businesses that solve complex operational problems, especially in the physical economy where things often look simple on the surface but are anything but underneath. My background in logistics and global supply chains has naturally led me toward companies building in vertical AI, robotics, commerce infrastructure, and software that helps industries run more efficiently. I recently led our investment in Destro because it sat at the intersection of many of the problems I’ve spent my career thinking about.

Before joining Bonfire, I spent five years building venture-backed startups from the inside. I worked across product, operations, and global supply chains, helping companies grow from their earliest stages while navigating all the ambiguity that comes with building something from scratch. Those experiences shaped the way I invest today. I still think like an operator first.

Founders have enough on their plates without having to educate investors who haven’t done their homework. I try to come into every conversation prepared so we can spend our time discussing the real questions instead of covering the basics. Whether we’re talking through product strategy, hiring, go-to-market decisions, or a difficult board meeting, my goal is to be a thoughtful sounding board who asks good questions, brings an operator’s perspective, and helps founders make the decisions that are right for their business.

I aim to show up as a true partner to the teams I work with. Building a company is hard enough without feeling like your investors are sitting on the other side of the table. The strongest partnerships are built on trust, honest conversations, and a shared willingness to solve problems together, especially when things don’t go according to plan.

I earned my BA from Emory University, my MBA from UC Berkeley Haas, and I’m a Kauffman Fellow. I’m based in Los Angeles, where I’m usually planning my next trip, playing more golf than I should, or taking on another home renovation project.

Last Updated:
July 2026
Working with
Jennifer

"From our first meeting in person together, Jen has felt like an extension of our executive team. Founder-first, decisive, and relentless about unlocking growth for our company."

Ross Correia, CEO, Reactiv

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