Investment Criteria & Focus

Investment Stage
Seed
Investment Focus
B2B software with recurring revenues already in market with upward traction.
Investment Amount
We lead seed round with initial investments of $2-3M. We reserve 60% for follow-on capital.
Traction
At the time we invest, most companies have products in market, customers we can talk to, with an annual recurring revenue of at least $400K
Differentiation
We look for companies that have clear competitive advantages and a solution that customers "need" to have rather than one that's "nice to have".
Your Team
We invest in smart, inspiring founders, with strong technical competence on the founding team.
Number of Investments
We strategically invest in 8-12 companies per year, a deliberate choice that reflects our commitment to being high-touch, hands-on investors. This focused approach ensures we can dedicate ample time and resources to each portfolio company, staying true to our values of providing personalized, in-depth support.
Location
We invest in US entity based businesses, regardless of physical location.
How we work
We support our founders both inside the boardroom and out, every step of the way. Our partnership starts at Seed, and stays strong through acquisition, IPO, or even if things fizzle out (and you're onto your next venture). Discover our step-by-step approach and how we collaborate with founders in The Bonfire Way
Our Team