this is not our first rodeo

Our team has spent their entire careers in and around B2B software. We are seed stage investors who have seen first-hand what works & what doesn't, and roll up our sleeves with our founders to accelerate the former and avoid the latter.

We are more responsive

We will answer every email, every text, every call, and every slack post - quickly. We will set up regular weekly times with you on your schedule until you tell us you are "all good." We won’t just attend and be present for every board meeting; we work with you ahead of time to ensure you get what you need from it.

We are more trusted

We are always honest. While we won’t always make you feel fuzzy inside, we will help you identify problems and propose solutions that work because we’ve been in B2B SAAS for more than a minute. When we engage, you remain confident that we are only focused on maximizing you and your company’s success.

We are more supportive

We know how lonely and stressful it can be to be a start-up founder. Going from Seed to Series A is damn hard and not for the weak-spirited. You can always bring to us what worries you most and we will partner with you to help both evolve your company and your own leadership in order to achieve success.

Firestarter Program

At Bonfire we strive to consistently raise our game, especially in how we extend our reach to amazing investment opportunities beyond our traditional networks. The Bonfire Firestarters are exceptional individuals with proven opportunity deal flow that matches our target sectors. With our high conviction, ongoing education, and active support, we have armed them to make investments into the most promising companies at the angel, pre-seed stage, and seed stage. We are delighted to have these amazing individuals join us as part of our extended team.

Miki Reynolds

CEO, Grid110

J.J. List

Former Founder

Danika Koenig

Head of Payments and Growth, Ness

Jason Yeh

Founder, Adamant Ventures

Dan Rossignol

Co-Founder, JKURV