Around the Bonfire

Discover the latest updates from the companies we invest in, news from the Bonfire team, and the same fuel we use with our Bonfire founders to speed up their knowledge, avoid mistakes, and achieve their goals.

Below, you'll find updates from our companies, as well as of the same fuel we use with our Bonfire founders to speed up their knowledge, avoid mistakes, and achieve their goals.

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Portfolio News

Apr 27, 2021

TaxJar

Stripe Acquires TaxJar to Add Cloud-Based, Automated Sales Tax Tools into its Payments Platform

Startup Fuel

Apr 26, 2021

Growth & Revenue

Who Owns Growth at a PLG Company

Startup Fuel

Apr 23, 2021

Finance & Metrics

Thinking Through Proper Cash Efficiency

Bonfire News

Apr 14, 2021

Atrium

Why We Invested in Atrium: the Power of Great Sales Management

Articles We Enjoy

Apr 6, 2021

What Makes a Successful Founder - Basis Set

Bonfire News

Mar 30, 2021

Bonfire Firestarter Series: FundRaising as a Woman

Bonfire News

Mar 30, 2021

Bonfire's Jim Andelman on Seed Investing on The Demo Day Podcast

Articles We Enjoy

Mar 29, 2021

The Rise of Passive, Anti-active Usage Products

Startup Fuel

Mar 1, 2021

People & Leadership

Good vs Great Leaders

Articles We Enjoy

Feb 22, 2021

The Adjacent User Theory for Product Led Growth - Andrew Chen & Bangaly Kaba

Bonfire News

Feb 22, 2021

Zerotier

Why We Invested in Zerotier: Reimaging LANs for the Modern World

Bonfire News

Feb 4, 2021

11 Things Founders Should Expect from their Seed Stage VC Partner

Bonfire News

Jan 14, 2021

Pendo

Bonfire's Brett Queener on Pendo's Product Love Podcast

Bonfire News

Jan 4, 2021

Bonfire's Brett Queener on the Love Selling Hate Sales Podcast

Articles We Enjoy

Dec 28, 2020

The Future of Southern California Startup is in Enterprise Tech - B Capital

Bonfire News

Dec 9, 2020

Blueprint Health

Why We Invested in Blueprint: Beautiful Software for Beautiful Mysteries

Bonfire News

Dec 1, 2020

Jennifer Richard and Team Launch the SMB Syndicate Newsletter

Articles We Enjoy

Nov 30, 2020

The Importance of a Proper Company Name - Om Malik

Articles We Enjoy

Nov 30, 2020

Measuring SAAS Engagement - David Sacks

Articles We Enjoy

Oct 28, 2020

Sequencing Business Models: So You Want To Be A Platform? - Casey Accidental

Articles We Enjoy

Oct 22, 2020

The SAAS Website Content You Need to Close Sales

Startup Fuel

Oct 7, 2020

Product & Development

So You Want to be a Platform

Bonfire News

Oct 7, 2020

Bonfire's Jim Andelman on LA Venture Podcast

Bonfire News

Sep 14, 2020

Investing in the Future of Bonfire & the B2B Start-Up Ecosystem

Bonfire News

Sep 14, 2020

My Next Chapter: Jennifer Richard

Startup Fuel

Sep 8, 2020

Marketing & Messaging

How Founders Should Think About Marketing

Articles We Enjoy

Sep 8, 2020

Movement Marketing for Startups - David Sacks

Articles We Enjoy

Sep 1, 2020

Diagnosing if Sales and Marketing are Aligned - Redpoint

Bonfire News

Aug 27, 2020

The Journey Continues - Announcing Bonfire II

Bonfire News

Aug 13, 2020

Cube

Why We Invested in Cube: Spreadsheets are Finance's Best Friend

Startup Fuel

Jul 30, 2020

Growth & Revenue

A Guide to Building your First Customer Success Organization

Bonfire News

Jun 22, 2020

Optimize Health

Why We Invested in Optimize Health

Bonfire News

Oct 1, 2019

Spekit

Why We Invested in Spekit

Bonfire News

Aug 30, 2019

Aforza

Why We Invested in Aforza

Startup Fuel

May 25, 2019

Marketing & Messaging

Ensuring Your Business Value is Relevant

Startup Fuel

Apr 28, 2019

Growth & Revenue

If I Had Duck Feet: Why You Must Pick One Identity in Your Early Days

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