eCommerce & Marketing


Be the audience expert


Armen Adjemian, CEO

Drew Kutcharian, CTO

Armen Petrosian, CMO


Los Angeles, CA






Bonfire Lead

Company description

DISQO is a consumer insights platform with products that connect single-source insights about what people think and do across brand experiences and consumer journeys. Clients are empowered to understand how brand sentiment affects consumer outcomes with an unprecedented platform that is built on complete, permission-based consumer data. With DISQO, brands more deeply understand how consumers experience brands, interact with advertising, shop, and more. This knowledge fuels competitive advantages and growth for DISQO’s clients.

Why solve this problem?

Data is the driver of every major decision for brands, and it's at the core of building best-in-class products and services. Every brand owner wants to achieve the most accurate understanding of their consumers in order to make the smartest decisions. This is even more imperative as consumer behaviors have evolved rapidly to new, more digital experiences. It’s a new era and new brand leaders will be defined by it.

Hardest thing about being a founder?

Making hard sacrifices on a daily basis to push the company forward while still trying to maintain a family and raise kids.

Biggest piece of advice for aspiring founders?

It’s a marathon, not a race. You need mental rigor and grit to survive the emotional rollercoaster of a startup. It helps to have a leadership team that you can truly trust and rely on when you’re going through the peaks and valleys.

Most exciting moment so far?

The first time we saw one of our clients, a leading detergent brand, air a major ad campaign on TV based on insights they built using our Ad Measurement product.

Why did you choose Bonfire?

Every entrepreneur aspires to find the right investor – one that believes in the founders and their vision. The Bonfire team has continually supported us from the very early days to today. We have received tremendous value from their experience, empathy, and guidance that pushes us to execute with excellence.

What’s it like to work with Bonfire?

It’s not about one singular moment because I work with the team on a weekly or bi-weekly basis. The support from the Bonfire team is always at the ready. It's great to have partners we can direct questions to, to gather feedback from, and to learn from their experience helping other high-growth firms to scale. We truly see the Bonfire team as an extension of DISQO’s team.

Favorite book, useful tool, or app?

Leadership is Language by L. David Marquet