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Disqo

Founders
Armen Adjemian
CEO
Drew Kutcharian
CTO
Armen Petrosian
CMO

Location

Los Angeles, CA

Partnered

2018

Bonfire Lead

About
WHY WE INVESTED
Company description

DISQO is a consumer insights platform with products that connect single-source insights about what people think and do across brand experiences and consumer journeys. Clients are empowered to understand how brand sentiment affects consumer outcomes with an unprecedented platform that is built on complete, permission-based consumer data. With DISQO, brands more deeply understand how consumers experience brands, interact with advertising, shop, and more. This knowledge fuels competitive advantages and growth for DISQO’s clients.

Why solve this problem?

Data is the driver of every major decision for brands, and it's at the core of building best-in-class products and services. Every brand owner wants to achieve the most accurate understanding of their consumers in order to make the smartest decisions. This is even more imperative as consumer behaviors have evolved rapidly to new, more digital experiences. It’s a new era and new brand leaders will be defined by it.

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In the News
Article
DISQO Raises $85 Million Series-B to Expand Consumer Insights Platform
July 11, 2022
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Other
Extended deadlines or not, it’s time to move on from cookies
March 20, 2022
Other
DISQO’s platform shows ads on TikTok are effective and reach affluent audiences
March 20, 2022
Other
DISQO’s platform ranks top 10 2022 Super Bowl ads for total impact
March 20, 2022
Other
First-party data is about building trust, not control
March 20, 2022
Other
DISQO primed for growth in 2022!
March 20, 2022
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