FinTech & Crypto
Future of Work


Accelerate your FP&A


Christina Ross, CEO

Josh Holat, CTO


New York, NY






Bonfire Lead

Company description

Cube is the first spreadsheet-native financial planning and analysis (FP&A) platform that helps strategic finance teams build multi-scenario plans, track performance, and guide the business forward from where they live every day—the spreadsheet. By pairing the power and performance of an enterprise engine with the flexibility and familiarity of the world’s most universal UI—the spreadsheet—teams can quickly and confidently plan for the unexpected and stay ahead of changes.

Why solve this problem?

In today’s market, cash and runway are key to survival—and both require quick action and extensive, holistic planning. But CFOs lack the basic tools to move fast, which can make or break a company. Finance teams today are forced to choose between two insufficient options: stay the course and make do in manual spreadsheets, or rip and replace spreadsheets for software with long, disruptive implementations. Cube offers a new approach that augments the spreadsheet with a purpose-built FP&A platform. The result: customers can quickly and confidently plan for the unexpected and make better business decisions this month instead of waiting several quarters.

Hardest thing about being a founder?

Learning how to manage time as a scarce resource. Everything we do has to move the needle towards our mission, leaving little room for much else.

Biggest piece of advice for aspiring founders?

Believe deeply in your vision and do your homework.

Most exciting moment so far?

Watching one of our first customers pick up the platform and begin to build sophisticated reports right away without any prior training!

Why did you choose Bonfire?

Brett and the Bonfire team understood the business and our vision in a way that no one else did. They are incredibly smart and thoughtful investors, with practical and actionable guidance from their own operating experiences. It’s been incredibly rewarding to have a true partner to work alongside in building this business.

Favorite book, useful tool or app?

I’ve found that taking notes - by hand - has been the best way to retain info even if I never go back to check my notes. I tried switching to an iPad to keep a digital copy, but found the fact that its multipurpose to be too distracting.  I switched to a ReMarkable, where it feels like writing on paper, but it keeps a digital copy, so I get the best of both worlds.