Why We “Tripled Down” on Topline Pro: AI Agents Powering the Trades

When people talk about AI’s impact on work, the focus is usually on the corporate world — automating emails, drafting marketing content, analyzing spreadsheets, streamlining back-office workflows. But the most exciting opportunity we see is happening far from corner offices and conference rooms.

On job sites across America—roofs, lawns, driveways, kitchens—skilled home service pros are doing work AI can’t replace. AI can’t install a roof or unclog a drain. But you can use AI perform everything around it: quoting, scheduling, lead response, advertising, follow-ups, review requests, and payments.

That’s the opportunity Topline Pro is seizing — and why we’re thrilled to triple down on our partnership with founders Nick Ornitz and Shannon Kay, investing in them for the third round in a row as part of their $27M Series B led by Northzone, alongside Forerunner Ventures, TMV, Flybridge, and BBG Ventures.

From “Do It Yourself” to “Done for You”

Most of the 2.5 million home service professionals in the U.S. are solo operators or run lean teams. Historically, their options have been:

• Pay expensive marketing agencies for inconsistent results
• Use fragmented, generic time-consuming software tools
  
• Join marketplaces that own the customer relationship and eat into margins

Topline Pro takes a different approach. They’ve built an AI-native platform that acts like a 24/7 back office—a “team” of intelligent agents running marketing, sales, and operations in the background. Pros stay focused on the skilled jobsite work they love while their AI handles the rest.

One customer, concrete contractor Robert Delarosa, summed it up perfectly:

“Pancho [my AI assistant] works 24/7. He makes sure I never miss a job while I’m out in the field.”

Impact You Can Measure

The results speak for themselves:

• $655M+ in revenue booked for pros across all 50 states
• Customers scaling from under $100K to $4M+ in annual revenue

For many, Topline Pro isn’t just a tool—it’s the difference between failing and scaling.

Why We Backed Nick & Shannon (Again)

Co-founders Nick Ornitz and Shannon Kay combine deep empathy for tradespeople with a rare ability to iterate and execute quickly. From day one, they’ve resisted the temptation to build “just another software tool”—instead, they’re operationalizing the overhead for the trades.

We’ve seen them turn an idea into a national platform that’s reshaping economic opportunity for an often-overlooked backbone of the economy. They’ve earned the trust of their customers by delivering results, not dashboards to learn.

What’s Next

With this Series B, Topline Pro will:

• Expand their AI team to push the boundaries of agentic technology for small service businesses
• Invest in product capabilities that help pros get discovered, build trust, and book work faster
• Scale customer success so every new pro has a clear path to growth

As Shannon puts it: “We’re seeing the rise of a new kind of solo business—powered not by a team of people, but by a team of agents.”

The Future of Blue-Collar Leverage

Topline Pro is proving that AI’s most transformative impact may be in the trades — not by replacing jobs, but by giving skilled workers leverage they’ve never had before. We’re proud to continue backing Nick, Shannon, and the world class team they are assembling as they build the operating system for the future of home services.

Learn more about Topline Pro → toplinepro.com/b