Emotive
eCommerce & Marketing
Early Growth
Emotive
Emotive
Emotive

Tagline

The only all-in-one SMS Marketing growth platform

Team

Brian Zatulove, CEO

Zach Wise, CPO

Location

Los Angeles, CA

Partnered

2022

Status

Active

Exited

Bonfire Lead

Company description

All-in-one SMS growth marketing platform that enables e-commerce companies to acquire new customers, engage existing leads, and convert browsers into buyers.

Why solve this problem?

We started a company before Emotive which was a loyalty platform for small businesses. SMS and messaging was a critical component of that platform. Over time, we noticed consumers actually ordering in the SMS thread which gave us strong conviction that SMS had potential to become the next UI for commerce.

Hardest thing about being a founder?

Prioritizing

Biggest piece of advice for aspiring founders?

Sell your product before you have a product to sell.

Most exciting moment so far?

Getting to 10 paying customers was the hardest milestone. Getting to $10M ARR has been the most exciting.

Why did you choose Bonfire?

Bonfire is everything you could want in a great partner: great people, tactical and strategic B2B SaaS experience, and willingness to work through the hard problems.

Favorite book, useful tool or app?

The Hard Things About Hard Things