Software founders pour everything into the early days—shipping product, listening to customers, and dialing in the go-to-market motion—all with the goal of earning the right partner at Seed to help scale their vision.
But with hundreds of investors claiming to back software startups, how do you find the ones who truly move the needle? The firms who don’t just fund your round, but roll up their sleeves, open doors, and help you turn early traction into lasting momentum?
This guide to the best seed investors was curated by Bonfire Ventures, a seed-stage firm focused exclusively on backing B2B software founders. We’ve led hundreds of B2B Seed rounds, sat on many boards, and worked shoulder-to-shoulder with founders navigating every phase of company-building.
We’ve seen firsthand what separates helpful investors from hype. So we built this list to help founders find the ones who truly move the needle—because when you choose your Seed partner, you’re choosing a co-pilot for the hardest leg of the journey.
Current state of seed-stage investing for software companies
Is it harder to raise money for Saas products now than it was three years ago? The short answer is yes—but not for the reasons you might think.
SaaS funding is up, but still below peak years
SaaS investments climbed 34% in 2024, jumping from $120.5 billion to $161.7. Those growing numbers prove that capital is still flowing toward software companies at scale.
But perspective matters here. While 2024 showed strong recovery, the total still sits roughly 43% down from 2021's peak year of $284.3 billion. What we're seeing is a return to more sustainable investment patterns after an unprecedented boom cycle.
Software companies continue to capture the majority of total recorded investments, making SaaS the clear category of choice for institutional capital.
Most SaaS investment goes to B2B companies
Ninety percent of that $161.7 billion flowed toward businesses serving other businesses rather than consumers. This preference makes sense when you consider B2B SaaS typically delivers more predictable revenue streams, clearer paths to profitability, and less dependence on viral adoption mechanics that can make or break consumer plays.
That said, consumer software companies can absolutely succeed—they just need to find investors who understand the different dynamics of B2C growth and monetization.
Valuations are recovering
Valuation multiples have been trending downward since the 2015-2020 run-up, though 2024 saw a 7% increase after hitting three-year lows.
While investors remain cautious about pricing, they're also hungry to identify companies positioned for the next growth cycle. The companies attracting premium attention tend to be building in areas with obvious staying power like automation, artificial intelligence, and cybersecurity.
Experienced founders get more funding than idea-only founders
The founders who successfully raise seed rounds can demonstrate either deep operational experience or a proven track record of execution. This means showing more than pure industry knowledge. Investors want proof of concept, financial models that survive stress testing, and confidence that you're the right person to build this specific company.
They want to fund the business idea and back you as the operator who can execute through inevitable obstacles.
AI attracts more investment, but…
Investors are still interested in AI but they’re prioritizing companies that apply it with purpose. The strongest early-stage AI startups build around a clear use case, prove early traction, and show why their approach can’t be easily replicated.
Take VoiceOps, which uses AI to analyze sales calls and help managers coach reps more effectively. By delivering consistent, measurable performance improvements across teams, they’ve positioned AI as a reliable operational tool.
Or Abstract, a company building reasoning-based AI to help governments and enterprises process complex policies. Their product handles institutional-scale decisions where human-like judgment is essential.
Best seed investors for SaaS and software companies
At Bonfire, we know the seed stage is a major inflection point for software founders. That’s why we’ve curated this list of firms with proven track records of helping B2B SaaS and software companies navigate this challenging phase.
Each of these investors offers not just capital, but also specialized expertise, extensive networks, and hands-on support to help founders succeed.
- Bonfire Ventures -B2B SaaS specialist, high exit rate
- Location: Los Angeles, USA
- Sector focus: B2B SaaS
- Investment stages: Seed
- Popular investments: Boulevard, MNTN, Scopely, The Trade Desk, Supio, Rwazi
- Website: bonfirevc.com
Mark Mullen and Jim Andelman launched Bonfire Ventures in 2017 after years of co-investing together at their separate firms, Double M Capital and Rincon Ventures respectively. Bonfire recently closed its fourth fund at $245 million, bringing total assets under management to over $1 billion.
Bonfire Ventures leads Seed rounds exclusively for B2B software startups—focusing on rounds putting in $2.5-4M checks. We intentionally back only a small number each year, allowing us to provide for deep, hands-on support from a senior team that’s lived every stage of the early startup journey.
It’s an approach that works: Over 75% of Bonfire-backed companies go on to raise a successful Series A, nearly double the industry average.
With two top-decile funds and a founder satisfaction rate of 100%, we’ve built its reputation on trust, clarity, and follow-through—earning repeat partnerships with founders who know what great looks like.
Learn more about partnering with Bonfire
- Founder Collective – Top Midas Seed, founder-aligned, early in major winners
- Location: New York, New York
- Sector focus: B2B/SaaS, consumer, fintech, and AI/ML
- Investment stages: Pre-seed, seed
- Popular investments: Uber, Airtable, BuzzFeed
- Website: foundercollective.com
Eric Paley and David Frankel launched Founder Collective in 2009 with the goal to align fully with founders at the earliest stages. The firm is partner-led, invests its own capital, and keeps fund sizes intentionally small to stay focused on seed. Founder Collective typically writes $1–2 million lead checks, with occasional $400K follow-ons, and avoids pushing founders to over-raise too early.
- First Round Capital – Legendary, consistently leads, many unicorns
- Location: San Francisco, California
- Sector focus: Tech companies across enterprise, AI, hardware, healthcare, fintech, and consumer sectors
- Investment stages: Pre-seed, seed, early-stage
- Popular investments: Uber, Square, Roblox, Notion
- Website: firstround.com
First Round Capital has been backing founders at early stages since 2004, often providing a company's first institutional investment. The firm specializes in seed-stage funding and has supported over 300 startups. Their average initial investment ranges from $1 million to $5 million, with a focus on being the lead investor in most cases. They provide active partners—most of whom are former founders themselves—who work side-by-side with founders across their first few years.
- Pear VC – #1 on Midas Seed, hands-on, unicorn track record
- Location: San Francisco, CA
- Sector focus: Enterprise software, fintech, biotech, climate tech
- Investment stages: Pre-seed, seed, series A
- Popular investments: DoorDash, Guardant Health, Gusto
- Website: pear.vc
Mar Hershenson and Pejman Nozad launched Pear VC in 2014, evolving from Pejman Mar Ventures, founded in 2013. The firm closed a $432M fourth fund in 2023, maintaining its focus on pre-seed and seed investments with check sizes ranging from $250K to $6M. Pear operates the PearX accelerator program with a highly selective acceptance rate, where the majority of participating companies successfully raise institutional follow-on rounds.
- True Ventures – Deep founder support, early in Automattic, Duo Security
- Location: San Francisco, CA
- Sector focus: Early-stage technology companies across enterprise software, connected devices, consumer brands, and digital biology
- Investment stages: Pre-seed, seed, series A
- Popular investments: Fitbit, Peloton, Blue Bottle Coffee
- Website: trueventures.com
Jon Callaghan, Phil Black, and Tony Conrad co-founded True Ventures in 2005 with notable exits including Fitbit, Peloton, and Blue Bottle Coffee. The partners are serial entrepreneurs themselves, having collectively built more than 25 companies. The firm focuses on leading the first institutional round beyond friends and family funding, typically $1 million or more, with partners writing 2-4 checks per year to maintain deep founder relationships.
- Initialized Capital – Pre-seed/seed focus, early in Coinbase, Instacart
- Location: San Francisco, CA
- Sector focus: Early-stage tech companies across software, fintech, and healthcare
- Investment stages: Pre-seed, seed
- Popular investments: Coinbase, Instacart, Opendoor, Rippling
- Website: initialized.com
Reddit co-founder Alexis Ohanian and Garry Tan founded Initialized Capital in 2011. IC manages over $700M in assets and has invested in 23 portfolio companies that became unicorns. The firm specializes in being the first institutional investors in early-stage teams, often funding startups before product-market fit. While Ohanian departed in 2020 to focus on pre-seed investing, the firm continues under managing partner Brett Gibson and maintains its focus on helping founders avoid early-stage pitfalls through hands-on support from experienced operators.
- Floodgate – High conviction, early in Okta, Lyft, Twitch
- Location: Menlo Park, California
- Sector focus: Tech companies across hardware, software, enterprise, and consumer markets
- Investment stages: Seed, series A
- Popular investments: Twitter, Lyft, Sonos, Twitch
- Website: floodgate.com
Mike Maples Jr. and Ann Miura-Ko founded Floodgate in 2006 and have built a concentrated portfolio of 239 companies, including 6 unicorns and 6 IPOs. The firm positions itself as founders' "first true believers," making high-conviction investments typically between $150,000 to $1 million. Floodgate was an early investor in Twitter, Digg, TaskRabbit, and Chegg, and more recently backed Lyft, Okta, and Applied Intuition.
- Upfront Ventures – LA-based, leads SaaS seeds
- Location: Los Angeles, USA
- Sector focus: Enterprise software, consumer internet, digital media, SaaS
- Investment stages: Seed
- Popular investments: Ring, TrueCar, Bird, GoodRx
- Website: upfront.com
Upfront Ventures was established in 1996 in Los Angeles and has grown into one of the major venture capital firms on the West Coast. The firm has invested in nearly 200 companies with notable exits like Ring's acquisition by Amazon and multiple public offerings. Upfront hosts the annual Upfront Summit conference in Los Angeles and maintains a strong focus on the Southern California startup ecosystem.
- Primary Venture Partners – NYC-focused, strong local lead
- Location: New York, New York
- Sector focus: Enterprise SaaS, consumer, healthcare
- Investment stages: Pre‑seed, Seed, Series A
- Popular investments: Spark, plural, Jukebox Health
- Website: primary.vc
Brad Svrluga and Ben Sun founded Primary, where seasoned operators embed directly into startups. They deploy $100K–$3M checks and then stay actively engaged, helping founders hire, refine GTM, and plan financial milestones with on-call CFO support. Primary manages over $1 billion and maintains a “Portfolio Impact” team to ensure founders get hands-on assistance after funding.
- Eniac Ventures – Technical teams, SaaS/mobile, hands-on
- Location: New York, New York
- Sector focus: Enterprise software, SaaS, AI, deep tech
- Investment stages: Seed, series A
- Popular investments: Airbnb, Hinge, Attentive
- Website: eniac.vc
Tim Young, Hadley Harris, Nihal Mehta, and Vic Singh launched Eniac Ventures in 2010 after meeting as engineering students at University of Pennsylvania. Eniac targets technical founding teams and product-focused startups, with partners serving as former entrepreneurs who built and sold their own companies. The firm emphasizes hands-on support for portfolio companies through recruiting, operations, and business development.
- SignalFire – Data-driven, leads SaaS seeds
- Location: San Francisco, California
- Sector focus: Enterprise software, consumer, healthcare, cybersecurity, AI
- Investment stages: Seed
- Popular investments: Grammarly, EvenUp, Grow Therapy
- Website: signalfire.com
Chris Farmer established SignalFire in 2013 as the first venture capital firm built like a technology company, integrating AI into every aspect of the investing process. The firm recently raised over $1 billion, bringing total assets under management to approximately $3 billion. SignalFire's proprietary AI platform, Beacon, tracks hundreds of millions of employees and companies to guide investments and assist portfolio companies with talent acquisition.
- Susa Ventures – Software/data, technical founder focus
- Location: San Francisco, California
- Sector focus: Enterprise software, fintech, SaaS, data analytics
- Investment stages: Pre-seed, seed
- Popular investments: Robinhood, Rigetti Computing, Scalyr
- Website: susaventures.com
Chad Byers leads Susa Ventures, which operates exclusively at pre-seed and seed stages since 2012. The firm has invested in over 150 companies with multiple unicorns in its portfolio, recently closing its fifth fund. Susa focuses on companies with strong compounding moats, including proprietary data, economies of scale, and network effects.
- Costanoa Ventures – B2B SaaS/infrastructure, leads at Seed
- Location: San Francisco, California
- Sector focus: B2B SaaS, data infrastructure, cybersecurity, fintech
- Investment stages: Seed
- Popular investments: Vannevar Labs, AppOmni, Cyberhaven
- Website: costanoa.vc
Greg Sands launched Costanoa Ventures in 2012 as an early-stage firm focused on seed and series A investments in B2B tech companies. Costanoa operates a unique BuilderOps program providing hands-on support for go-to-market strategies, sales development, and talent acquisition. The firm partners with technical founders from company formation through scaling, emphasizing founder-aligned early-stage venture investing.
- Boldstart Ventures – “Day one” B2B SaaS, inception to seed
- Location: New York, New York
- Sector focus: B2B SaaS, developer tools, cybersecurity, infrastructure
- Investment stages: Pre-seed, seed, series A
- Popular investments: Snyk, BigID, Superhuman
- Website: boldstart.vc
Ed Sim founded Boldstart Ventures in 2010 as a "day one partner" for technical founders building enterprise software companies. The firm positions itself as the first check investor, working with founders before company creation and leading pre-product rounds. Boldstart has raised funds totaling over $150 million and focuses exclusively on developer-first, SaaS, and infrastructure startups.
- Work-Bench – Enterprise SaaS, leads NYC/US seeds
- Location: New York, New York
- Sector focus: Enterprise software, AI/ML, cybersecurity
- Investment stages: Pre‑seed, seed
- Popular investments: Cockroach Labs, Spring Health, Socure
- Website: work-bench.com/
Jonathan Lehr and Jessica Lin founded Work‑Bench in 2013. They typically stay close, helping founders scale GTM playbooks, land early hires, and navigate the first enterprise contracts. Notable exits include Spring Health (valued at $3.3B) and Socure (also a unicorn), along with foundational bets like Cockroach Labs.
- XYZ Venture Capital – B2B SaaS, early in Anduril, Robinhood
- Location: San Francisco, California
- Sector focus: Fintech, enterprise software, insurtech
- Investment stages: Seed, series A, series B
- Popular investments: Chapter, TurbineOne, Venn
- Website: xyz.vc
Ross Fubini established XYZ Venture Capital in 2017 around the philosophy that "execution solves all problems," backing early-stage founders to accelerate their growth. The firm has deployed capital across 90 companies, completing 35 seed investments with an average round size of $5.42 million. XYZ specializes in both established sectors and overlooked "tech-forgotten" industries like insurance and public sector.
- Village Global – Strong network LPs, SaaS/platform focus
- Location: San Francisco, California
- Sector focus: Early-stage tech companies
- Investment stages: Pre-seed, seed
- Popular investments: Grow Therapy, Metaview, OneNotary
- Website: villageglobal.vc
Village Global launched in 2017 with backing from Bill Gates, Jeff Bezos, Mark Zuckerberg, Reid Hoffman, and Eric Schmidt, managing $500 million in assets. The firm invests $250,000 to $2 million in pre-seed and seed companies, offering portfolio companies direct access to their network of entrepreneurs through 1:1 sessions and curated programming. Their network includes over 400 founders and operators who provide masterclasses, intimate firesides, and expertise to portfolio companies.
- Mucker Capital – LA-based, SaaS/commerce, hands-on accelerator
- Location: Los Angeles, California
- Sector focus: SaaS, Fintech, AI
- Investment stages: Pre‑seed, seed
- Popular investments: Edge, Kixie, Wildfire
- Website: mucker.com
Mucker was founded in 2011 (operational by 2012) by Erik Rannala and William Hsu as a partner-first firm where operators are hands-on to help companies scale. Mucker typically writes $100K–$3M per round and supports startups across North America. They invest heavily outside Silicon Valley and back about 20 new companies per year, often via their MuckerLab accelerator for pre‑seed founders.
- Fika Ventures – LA-based, SaaS/data, frequent seed lead
- Location: Los Angeles, California
- Sector focus: 2B software—vertical SaaS, fintech, marketplaces
- Investment stages: Pre‑seed, seed
- Popular investments: Accorded, Beeble, Reken
- Website: fika.vc
Eva Ho and TX Zhuo founded Fika in 2016 to act as an extension of founders’ management teams. Beyond capital, they help with early hiring, GTM development, and preparing for Series A conversations. Initial checks range from half a million to $5M, with follow-on capital reserved for companies that show early traction.
- Freestyle Capital – Operator-led, SaaS/fintech, hands-on
- Location: San Francisco, California
- Sector focus: SaaS, consumer, fintech, AI
- Investment stages: Pre-seed, seed, series A
- Popular investments: Patreon, Airtable, BetterUp
- Website: freestyle.vc
Dave Samuel and Josh Felser created Freestyle in 2009, following exits of Spinner ($320M) and Grouper/Crackle ($65M). Jenny Lefcourt joined in 2014 and became partner by Fund 3, adding operator depth from her exits in consumer tech. Freestyle writes $1M–$3M checks and backs over 130 startups.
- Sequoia – Legendary, leads select seeds, global platform
- Location: Menlo Park, California
- Sector focus: SaaS, consumer, fintech, AI
- Investment stages: Seed, early stage, growth
- Popular investments: YouTube, Airbnb, Stripe
- Website: sequoiacap.com/
Sequoia has been investing since 1972. Founder Don Valentine began by backing tech pioneers like Apple and Cisco. Today, the firm supports startups from seed to growth globally, backed by $85 billion in assets. They have nearly 1,600 companies in their portfolio.
- Andreessen Horowitz (a16z) – Dedicated seed fund, huge resources, broad SaaS
- Location: Menlo Park, California
- Sector focus: Tech companies across AI, bio and healthcare, consumer, crypto, enterprise, fintech, games, and infrastructure
- Investment stages: Seed
- Popular investments: Facebook, Coinbase, Airbnb, GitHub
- Website: a16z.com
Andreessen Horowitz manages $45 billion in committed capital across multiple funds, investing from seed to growth in tech companies focused on the future. The firm operates a dedicated $400 million seed fund. Partners include many former CEOs and CTOs and provide entrepreneurs with operational experience alongside capital across every stage of company building.
- Accel (Seed arm) – Global, active at seed, early in Facebook, Slack
- Location: Palo Alto, CA
- Sector focus: Enterprise software, cybersecurity, fintech, AI, and consumer technology
- Investment stages: Seed
- Popular investments: Facebook, Slack, Dropbox, Spotify
- Website: accel.com
Since 1983, Accel has evolved from a series A-focused firm into a multi-stage investor, with its 2005 investment of $12.7 million in Facebook becoming one of venture capital's most lucrative bets. The firm has invested in over 300 companies, managing $32 billion in assets across US, European, and Indian offices. Accel now actively participates in seed rounds across AI, cybersecurity, and enterprise software, maintaining their "prepared mind" investment philosophy.
- Benchmark – Elite, highly selective, leads fewer seeds but with impact
- Location: San Francisco and Woodside California
- Sector focus: Early-stage companies across mobile, marketplaces, social, infrastructure, and enterprise software
- Investment stages: Seed, Series A, series B
- Popular investments: Uber, eBay, Snapchat, Instagram
- Website: benchmark.com
Benchmark utilized the equal partnership structure when it launched in 1995, with no senior or junior partners and shared responsibility for all investment decisions. The firm's most successful investment was a 1997 bet of $6.7 million in eBay for 22.1% of the company, plus an $11 million investment in Uber worth over $9 billion. They are very selective when it comes to investing in seed rounds.
- Bessemer Venture Partners – Multi-stage, but active at seed in SaaS
- Location: San Francisco, California
- Sector focus: SaaS/cloud, consumer, fintech, healthcare, AI/ML, biotech
- Investment stages: Seed through growth
- Popular investments: Twilio, Shopify, Pinterest
- Website: bvp.com
Bessemer’s roots go back to 1911 through the Phipps family office, spinning out as a venture firm and formally naming Bessemer Venture Partners in the mid‑1970s. Their footprint spans around 300 companies, over 145 IPOs, and over 450 total exits. Their funding scale ranges from half‑million seed checks up to $10M+ at growth stages.
- Spark Capital – Multi-stage, regularly leads SaaS seed rounds
- Location: USA
- Sector focus: Consumer internet, enterprise software, fintech, gaming, and AI across all sectors
- Investment stages: Seed
- Popular investments: Twitter, Discord, Slack, Warby Parker
- Website: sparkcapital.com
Spark Capital operates as a generalist investor across San Francisco, New York, and Boston. Spark Capital with over $12 billion in assets under management. The firm gained prominence through early bets on Twitter (series B in 2008) and Tumblr, which returned $192 million when sold to Yahoo. Recent investments span from AI foundation models like Anthropic to enterprise tools like Discord and Slack, plus consumer brands like Warby Parker.
- Greylock – Multi-stage, leads select seed rounds
- Location: Menlo Park, California
- Sector focus: SaaS, AI, cybersecurity, infrastructure, marketplaces
- Investment stages: Pre-seed, seed, series A
- Popular investments: Airbnb, LinkedIn, Figma
- Website: greylock.com
Bill Elfers and Dan Gregory started Greylock in 1965. Since then, the firm has remained hyper-focused on early-stage tech, investing first-check capital in over 80% of its deals. They actively support founders through signature programs like Greylock Edge, a 3-month incubator for pre-idea and seed-stage teams.
- 8VC – Bold, early bets, SaaS/infrastructure
- Location: Austin, Texas
- Sector focus: Defense tech, healthcare, enterprise software, fintech
- Investment stages: Seed, Series A, Series B, growth
- Popular investments: Palantir, Anduril, Addepar, OpenGov
- Website: 8vc.com
Joe Lonsdale established 8VC in 2015 after co-founding Palantir Technologies and building multiple successful companies. The firm has invested in hundreds of companies and continues building new startups through its internal 8VC Build program. The firm operates under the philosophy of partnering with entrepreneurs to build transformational technologies across defense, healthcare, and enterprise sectors.
- Lux Capital – Deeptech focus, invests from seed through growth
- Location: New York, New York
- Sector focus: AI, biotech, aerospace
- Investment stages: Seed through growth
- Popular investments:
- Website: luxcapital.com
Peter Hébert, Robert Paull, and Josh Wolfe founded Lux Capital in 2000 to back scientists and engineers aiming to create radically transformative tech. They’ve since grown to manage about $5 billion and built a team of more than 30 technologists and investors. Lux writes initial checks from $1 million through $50 million, depending on the stage, and backs around 20 to 25 new deals per year.
- AlleyCorp – Pre-seed/seed focus, founder-centric, NYC-based
- Location: New York, New York
- Sector focus: Tech, healthcare, economic infrastructure, robotics
- Investment stages: Pre‑seed, seed
- Popular investments: MongoDB, Business Insider, TileDB
- Website: alleycorp.com
Kevin Ryan, founder of Gilt Groupe, Business Insider, and MongoDB, began AlleyCorp in 2007. Their model is to incubate ideas in-house, hire founding teams, provide early-stage capital, and stick with the company through IPO or acquisition. AlleyCorp typically writes $500K–$1M checks during incubation or pre-seed.
- Founders Fund (FF Angel) – Leads seed rounds, bold early bets
- Location: San Francisco, California
- Sector focus: Science and tech companies
- Investment stages: Seed
- Popular investments: SpaceX, Facebook, Stripe, Palantir
- Website: foundersfund.com
Peter Thiel co-founded Founders Fund in 2005 with PayPal’s Ken Howery and Luke Nosek, building on Thiel's $500,000 Facebook investment that became worth over $1 billion. The firm manages roughly $17 billion in assets and was the first institutional investor in SpaceX and Palantir Technologies. Their early-stage arm, previously called FF Angel and now known as Pathfinder, focuses on seed to early-stage investments.
How to find the right seed investor for your software company
At Bonfire, we know that raising money is about far more than finding someone to write a check. The right seed investor becomes one of your most valuable strategic partners—helping you build, navigate, and scale in those critical early years.
Here’s how we recommend founders approach the search for the right investor:
Understand what early-stage investors look for
Before you look for seed investors, make sure your software company can align with their priorities: Your ability to acquire customers efficiently, retain them long-term, and scale without proportionally increasing costs. Customer acquisition, retention rates, and revenue expansion matter more than flashy features or grand vision statements.
The team behind the product often matters more than the product itself. Investors back founders they believe can navigate challenges, adapt to changes, and execute consistently over multiple years.
Look for software expertise
We encourage founders to scrutinize investors’ track records. At Bonfire, our entire portfolio is B2B software—it’s our world, not just a category. Investors with real software experience can offer practical, actionable guidance on everything from pricing and GTM to product development—because they’ve seen it (and built it) before.
Determine involvement level
Different investors offer different levels of hands-on support. Look for firms that deliberately limit their investments to maintain deep involvement with each portfolio company. This leads to more attention, strategic guidance, and operational support overall.
Other investors provide capital and high-level guidance but might leave day-to-day decisions entirely to founders. This works well for experienced teams who may need funding rather than operational support.
Early-stage founders often benefit from investors who provide tactical guidance on hiring, product roadmap prioritization, and go-to-market strategies. More experienced teams might prefer investors who trust them to execute and provide strategic oversight.
Prioritize experience and reputation
The people behind the fund matter as much as the fund itself. You're evaluating the individuals you'll work with for years to come.
Look at the backgrounds of partners and principals you'd work with directly. What company values do they carry? What successful leaders have they bred? Their track record predicts how helpful they'll be to your business.
Talk to other founders in their portfolio—both current and past investments. Ask about communication style, willingness to provide support during challenges, and whether they'd choose the same investor again. Investors who consistently appear on respected lists, speak at major conferences, and attract top-tier deal flow can open doors for your company through their network and credibility.
Choose the best seed investor for your SaaS business
Now that you know what makes a great seed investor, you’re ready to identify partners who can truly fuel your growth. The right investors—those with deep software expertise, the right level of involvement, and proven experience—will give you the best shot at raising capital and building a durable, scalable company.
At Bonfire Ventures, we don’t just invest in SaaS—we live and breathe it. As your lead investor, Bonfire brings more than leading rounds putting in $2.5-4M checks. We deliver conviction, hands-on partnership, and the operational expertise that only comes from decades of building and backing category-defining SaaS companies.
Whether you need help refining your go-to-market, shaping your early team, or preparing to raise your next round, Bonfire shows up with the guidance, pattern recognition, and resources to turn early traction into lasting momentum.
