Operative Intelligence is the first purpose-built Demand-Insights-as-a-Service platform transforming the way customer contact centers work. The platform utilizes AI technology to classify the root cause reasons why customers contact support at scale and arms leaders with eye-opening intelligence to systematically improve how they service customers. Founded in 2019 by Peter and James Iansek, the company’s operations were based in both the United States and Australia and has since expanded within both regions. Operative Intelligence is used by leading businesses in a variety of industries.