Customer intelligence to power your growth
Gaurav Bhattacharya
Saumya Bhatnagar


Los Angeles, CA



Bonfire Lead

Company description creates an early warning dashboard to help customer teams with actionable insights and automation to prevent churn, increase upsells, and improve customer experience.

Why solve this problem?

We lived the problem we are solving in a huge way. We initially launched an employee volunteering platform in 2016 and churn became an issue for us as we were losing customers at a 20% MoM clip. We then built a simple version of a customer intelligence platform to diagnose why. It unified key indicators and communication signals from our Salesforce, Snowflake, Zendesk, JIRA, etc. We applied python algorithms to these signals to predict top churn risks, revenue expansion opportunities, and key customer facing actions. The product worked well and helped us survive through COVID where the value of each customer was critical. We offered our internal platform to 4 companies to try, and they were huge fans. One even reduced churn by 16% and added $400K in expansion revenue in just two months. That was our “aha!” moment. In 2020, we formally pivoted and launched Our vision is to make the world customer-centric.

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In the News
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Mary Poppen Joins involve
March 20, 2022
Patent Announcement
March 20, 2022
Series A funding
March 20, 2022
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