Industry Cloud


Powerful technology with a personal touch


Matt Danna, CEO

Sean Stavropoulos, CTO


Los Angeles, CA






Bonfire Lead

Company description

Boulevard offers the first and only client experience platform purpose-built for appointment-based, self-care businesses. Boulevard empowers business owners and professionals alike to deliver personable, enjoyable experiences to their clients through online appointment scheduling, messaging, and payments that are simple, elegant, and reliable. Boulevard has earned the trust of thousands of salons and spas across the nation by delivering the world-class technology and genuine, human, personable service they deserve.

Why solve this problem?

The beauty industry is a massive industry that is growing rapidly. People are devoting more time, attention and share of wallet to businesses and services that make them look and feel good, but we saw how the software that enables these experiences is old, outdated, and not keeping up with demand.

Hardest thing about being a founder?

Focus. It can be really challenging to balance building an amazing product, starting to commercialize it, thinking about the roadmap, and the myriad of other potential initiatives. It’s important to surround yourself with a team and partners that can help you maintain focus and sanity, especially at the challenging and scary early stages of the business.

Biggest piece of advice for aspiring founders?

Don’t be afraid to be transparent with yourself and others and ask for help and resources when you need them. Company building isn’t an individual sport.

Why did you choose Bonfire?

The Bonfire team have demonstrated great expertise in SaaS – helping us think through product, go-to-market, hiring, and a variety of other areas, helping with both strategic vision and gritty, tactical stuff. Partnering with Bonfire was undeniably the best decision we’ve made at Boulevard.