GoToMarket Tech
Horizontal Solutions
Future of Work
Product Tech
Early Stage


Born in SaaS, built for SaaS


Aaron Alter, CEO

Yury Semerikov, CTO


Los Angeles, CA






Bonfire Lead

Company description

Telgorithm is a messaging platform that allows SaaS providers to build and support messaging services in their software applications. With Telgorithm's easy-to-understand RESTful APIs, streamlining compliance and message deliverability is quick. The company is a hosted messaging provider, meaning that businesses with numbers that share both voice and messaging services, have the ability to seamlessly migrate the messaging portion to Telgorithm while retaining the voice services on those very same numbers with their current legacy provider.

Why solve this problem?

As the customer and designer of ServiceTitan’s voice and messaging products, we realized the importance of bundling functional and design needs into a seamless experience. During development, our team wasn’t able to find a single provider that fit our needs. At the end of the day, launching a voice and messaging product requires extensive knowledge and many product, engineering, and design hours to build from the ground up. Even with a great platform partner, many SaaS companies are left with little flexibility to bring a customer experience that’s unique to their industry. We’re solving this problem because we’re passionate about enabling SaaS companies across the communication stack. We started with messaging and will add next an integrated voice product that’s fully customizable and easily deployable with any SaaS application.

Hardest thing about being a founder?

Prioritizing the most important problems to solve first. Luckily we surround ourselves with great team members to challenge the status quo. At this early stage, we’re grateful to have a team that constantly assesses bottlenecks and risks to ensure that we’re on track with sales, product, and customer success.

Biggest piece of advice for aspiring founders?

Ask for help and surround yourself with people smarter than you. Reason with first principles and always use your common sense when partnering, hiring and raising. False assumptions on the smallest details could create delays in conviction gathering or decision making.

Most exciting moment so far?

This might sound cliche but the most exciting moment for us all was seeing our first customer use our product for the first time. It was magical.

Why did you choose Bonfire?

The Bonfire team is extremely discerning when it comes to portfolio companies. We loved and appreciated the high conviction Bonfire brought to the table. If the teacher to student ratio was important in school, then why shouldn’t the partner to portfolio company ratio matter for funding? At the end of the day, we saw Bonfire as an ally to help ensure that Telgorithm endures as a brand that’ll make an outsized and lasting impact in the cloud communication industry.

Favorite book, useful tool or app?

Startupland by Mikkel Svane