Transportation & Logistics
Early Growth


The easiest and most predictable way to ship


Nina Luu, CEO

Sam Luu, CTO


Los Angeles, CA






Bonfire Lead

Company description

Shippabo is a cloud-based supply chain management platform built by a team of shippers and supported by logistics experts. Through Shippabo, businesses can oversee their supply chain from anywhere, at any time, and on their terms.

Why solve this problem?

In today's global trade system, businesses only get access to their inventory availability when it reaches their warehouse. What happens at the factory and during the transportation from factories to warehouses is a black hole. There are half a million US businesses that struggle to ship, track and control their inventory movement from manufacturers, which directly impacts their growth and profitability. Shippabo wants to give businesses the ability to track SKU movement from factories to warehouses so that they are armed with inventory intelligence to compete in today's e-commerce market.

Hardest thing about being a founder?

Balancing growth, scalability, management, and fundraising - pretty much everything. =)

Biggest piece of advice for aspiring founders?

Share success but also challenges with the board early.

Most exciting moment so far?

When customers think of Shippabo as an integral part of their supply chain and expand usage month over month.

Why did you choose Bonfire?

Bonfire is THE B2B venture firm in LA. Bonfire's team can scale with the business, the experience and unique attributes of each team member allow Bonfire to work with portfolio companies in strategizing pricing, go to market, product, and so much more.

What's it like to work with Bonfire?

Bonfire’s team is committed to the companies and founders they invested in. They positively challenge their founders and remain supportive through the good and the toughest times.

Favorite book, useful tool or app?

One of my favorite books is actually a book that the Bonfire team gave me, Predictable Revenue by Aaron Ross. The book offers great fundamentals on setting up a sales process.