Industry Cloud
Early Stage


The Frontline Team's Toolkit


Erika Wasser, CEO

Eric Phelan, CTO


New York, NY






Bonfire Lead

Company description

Prospr is transforming employee management as the one app to replace them all for the success of frontline teams. Common sense solutions delivered in a mobile-app employees love, we are the future of work. Prospr is trusted by some of the country’s most recognizable brands like Dunkin’, Centerplate, NYSC, 1800GotJunk, and SMB’s alike. If you manage people, you have to get Prospr.

Why solve this problem?

Prospr was built from personal need and is everything I learned and needed in my first entrepreneurial venture managing 100+ employees in a multi-location service business. Anyone who is a people operator will tell you the struggle is real, but after making a lot of mistakes myself, I understood the needs of the workforce and complex service-business operations. With my co-founder, we realized we could build tools to support both employees and business growth together. “Knowledge” or “desk-workers” rely on multi-faceted software suites to produce great work – why not frontline teams?

Hardest thing about being a founder?

The responsibility is tremendous – especially once you bring in a team. You need to be able to lead, listen, learn quickly, and make decisions under the pressure of great expectations for everyone at the table; they’ve all instilled their faith in you. Also, say goodbye to your social life.

Biggest piece of advice for aspiring founders?

There’s going to be a lot you don’t know - don’t be afraid to reach out to strangers and ask for help. Invite someone who’s an expert to lunch. It will shock you how eager those who have been successful are to help if you ask.

Most exciting moment so far?

Getting my co-founder, Eric, on board. He’s brilliant. But CTO aside, I walked into a customer’s shop wearing my Prospr hat and having never met their team got an earful from the two girls behind the desk recognizing the brand - “do you work for Prospr? We LOVE Prospr – it’s made our life so much easier.”

Why did you choose Bonfire?

After our first call with Jim and Jen, we’d hoped to partner with Bonfire. In addition to our joint love of dogs jumping into zoom calls, the team met us as valued partners from day one. They understood our market, how to build a SaaS business, and were as passionate as we are about the workforce & businesses Prospr serves. At an early stage, so much of who you choose as a capital partner is the people, and the entirety of the Bonfire team has made us feel like we have an extension of our own.

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