eCommerce & Marketing


Direct mail for digital marketers


Dave Fink, CEO

Jonathan Neddenriep, CTO


Los Angeles, CA






Bonfire Lead

Company description

Postie offers automated marketing tools for direct mail marketing. With real-time attribution & data visualization, Postie delivers artificial intelligence, machine learning and campaign management tools to dynamically optimize your entire DM channel strategy.

Why solve this problem?

Innovations in digital marketing opened our eyes to the possibilities of data driven growth through prediction, measurement, optimization, and scale. But as we’ve gotten more sophisticated as marketers, the few dominate platforms we rely on (namely Facebook and Google) have gotten more powerful, expensive, and less reliable. This creates a constant battle between scale and profitability. Postie leverages the value of learnings from digital channels to unlock the full potential of the Direct Mail channel giving savvy marketers access to this amazing channel in ways that align directly with their digital and data first strategies.

Hardest thing about being a founder?

Without a doubt, the constant battle of having a big longterm vision and the reality of accepting it takes time to build technology, work flow, and go to market. Nothing happens fast enough and when you can see the opportunity ahead it is often hard to keep the anxiety in check along the early and growth stages of the journey.

Biggest piece of advice for aspiring founders?

Letting go is really hard but critical to success. I have heard so many smart entrepreneurs say this in the past and only over the past decade fully came to understand, but the key to success in business and life is surrounding yourself with people smarter than you that compliment your skills and capabilities. It’s impossible to be great at everything and if you are not willing to allow experts to join you along the journey and take ownership over their domain you will be holding your business back.

Why did you choose Bonfire

We had a 2 decade long relationship with Jim who immediately understood the value of our technology and vision. While our decision was greatly attached to our experience with Jim, we have gotten tremendous value from the entire team and getting to know and work with Mark and Brett has been nothing less than value add!

What's it like to work with Bonfire?

Bonfire is 100% supportive and has always demonstrated trust in our ability to execute and find success. However, they have tremendous experience and pattern recognition and are able to share both macro and micro knowledge, experience, and executional support that help us avoid potholes and find direct paths to the outcomes we need. A specific example that comes to mind is our continual attention to pricing models and how buyers want to buy. Bonfire has shared playbooks and examples of successful companies that align with similar pricing models and buyer profiles. This is helpful as pricing and merchandising either creates friction or lubrication depending on getting it right. Having a team that sees various models across the market and can share that back with us in a thoughtful way is incredibly helpful.

Favorite book, useful tool or app?

The Master and Margarita by Mikhail Bulgakov