Nobl9 is the first service level observability platform that adds business context to software delivery. Global Enterprises in the financial services, ecommerce, and SaaS industries choose Nobl9 to accelerate engineering, set clear software reliability goals, and ensure end user happiness. Nobl9 enriches data from popular enterprise observability systems and fits into developer workflows using popular DevOps and collaboration tools.

Reliability impacts every part of a business - from customer satisfaction to operating margins. There’s so much data available but nobody can answer the question - how reliable are we? Are we reliable enough, or spending too much time and effort?

Spending time on the right things. It’s easy to get bogged down in areas that aren’t impactful for employees and customers.

Talk to customers early and often, but don’t take what they say at face value. While you might get folks nodding their heads in agreement you have to be asking the right questions and really analyze the feedback you get.

The first time a customer told us they had an outage that was impacting customers that they discovered using Nobl9 which their existing tools missed. While this is now a frequent occurrence now, the first time we heard it we knew we had built something that was delivering novel value to users.

We had a really great relationship with Mark during our last startup (Orbitera) and found Mark and the whole Bonfire team incredibly helpful throughout the whole journey. From dealing with operational issues like sales strategy and hiring, to raising money and ultimately selling our last company, Bonfire was there every step of the way.

The Bonfire team is always available to help out. Whether it’s a customer introduction in their network or help fine-tuning gtm strategy, we always come away from spending time with them having felt it was time well spent.

We’ve been reading Freddy Kerrest’s new book Zero to IPO and find a lot of his advice for entrepreneurs spot on.