Hum Capital is the funding platform that is connecting great companies with the right capital. Hum offers the most efficient way for private companies to access institutional capital by helping them understand the power of their data in the fundraising process. For institutional investors, Hum delivers investment insights and a personalized deal flow built on data they can trust.

The private capital market is incredibly fragmented which often leads to a fundraising process that is exclusive, inefficient and lacking in transparency. As a result, there is massive inefficiency as founders lose valuable time evaluating their options, courting investors, and trying to prove their value. Investors spend countless hours accessing, organizing, and analyzing data to understand a company’s financial picture—all before deciding if they’re going to invest. Think about the economic potential we can unlock if we could help make the private markets operate more like the public markets.

Prioritization and focus. It’s exhilarating to take your first steps and see some initial momentum, and that can make it too easy to start looking to the “next thing” rather than staying focused to solidify the progress you’re already made.

Focus on building your leadership team. In the early days, you can make a lot of progress with smart people and hard work. At some point, you will need to bring in some experienced hires with domain-relevant skills to help you scale -- and take some of the burdens off of your shoulders.

Coming out of stealth mode and rebranding the company in the Spring of 2021. It was at that point that we could talk publicly about what we’ve actually built, and the response from both the companies and investors we serve was amazing to experience.

We’re working to fundamentally rewire today’s fundraising process. That’s both a hard technical and business problem to crack. Mark and the Bonfire team not only took the time to understand the opportunity we’re pursuing but also helped guide us in our journey to find product/market fit.

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The Innovator's Dilemma by Clayton Christensen

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