Transportation & Logistics


Roadside Assistance, simplified


Corey Brundage, CEO


Los Angeles, CA






Bonfire Lead

Company description

HONK Technologies is an innovative on-demand mobility and roadside assistance platform, transforming customer experiences, one breakdown at a time. Through its platform-based ecosystem, HONK is powering next-generation roadside assistance for leading brands with cutting edge digital technology and transformational omnichannel customer-first, frictionless experiences.

Why solve this problem?

In 2013 my fiancee called me after her car had broken down. I quickly ordered an Uber and got to her within minutes. Once at the scene, I realized we needed roadside assistance. Securing help was extremely difficult and painful. For days after this experience I kept thinking of how easy it was to press a single button and get an Uber ride, but not for a quasi-emergency situation when you desperately need help. This got me digging into the roadside assistance industry, and subsequently realizing that the market is ripe for technology disruption.

Hardest thing about being a founder?

The founder journey can be an emotional roller coaster with high highs and low lows. In the early years everything can feel very fragile. You won’t always have the answers, but you think everyone expects you to.

Biggest piece of advice for aspiring founders?

Persistence is your best friend on this journey that at times will feel lonely. Highs and lows will come and go, learn to enjoy the journey. Build a top class team!

Most exciting moment so far?

Securing a massive multi-year roadside assistance contract with Farmers Insurance after just two years in business. 

Why did you choose Bonfire?

Bonfire came highly recommended from multiple angel investors who participated in our seed round. After meeting the team we understood why. Mark and Jim bring many years of essential experience to the table. They’re extremely sharp and easy to connect with.

What’s it like to work with Bonfire?

From our early startup stage till now, the Bonfire team has stood by us for over seven years. Like true partners, they’ve been a valuable resource we’ve always been able to rely on. From hiring, to product, marketing, and many other strategic areas they’re willing to roll their sleeves up, step in, and add value.