Duro is an enterprise cloud product data management platform that empowers the next generation of agile hardware teams. Duro helps them build products by streamlining the product lifecycle management from initial requirements to final production. The company offers the best PLM software to centralize fragmented product data and create a single source of truth across all teams. Duro unlocks complete data transparency to increase workforce productivity and reduce the risks inherent in engineering and manufacturing hardware.

The hardware industry has been constrained for decades by grossly inefficient data management tools. These inefficiencies have resulted in massive overhead to manage the data as it moves through the hardware lifecycles, adding unnecessary costs, delays, and risks. The world has evolved to a more dynamic supplier centric model, and its time the tools used to design and manufacture hardware products caught up.

The constant roller coaster of ups and downs can be emotionally draining. It’s always exciting when your company gets a big win (new VIP customer, new investor, new partnership, new press) and heartbreaking when there’s a loss (rejection from an investor, losing a customer). It’s too easy to let yourself get over optimistic or pessimistic with each event. The best thing to do is acknowledge the event and move on. There will always be more ups and downs, so don’t get too distracted by each one.

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Perseverance and don’t lose the forest through the trees. Don’t get distracted by something that may seem important at the moment but isn’t in the larger context of building a world class enterprise company.

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Talking to customers and other industry partners who have the same understanding of the problems in the hardware industry and share a common vision of what is possible.

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Bonfire was the clear choice. Their team is some of the sharpest and most approachable investors I’ve ever met. Every time we spoke with Jim, Brett, or Mark we learned something new that benefited our company. When the timing was right to bring them on as an investor, we already had a strong relationship and we hit the ground running.

Working with the Bonfire partners has been great. Jim is as sharp as they come, offering invaluable insights and helping us to review our numbers. Brett is a wealth of knowledge for marketing and customer success team building. We’ve relied on his published articles quite heavily.

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Never Split the Difference by Chris Voss

Pitch Anything by Oren Klaff