Buy now, pay later for B2B e-commerce
John Tomich, CEO
Los Angeles, CA
Credit Key’s core product offering delivers business credit at scale and in seconds at B2B point of purchase. This technology helps merchants increase revenue, lower costs, improve cash flow and deliver an incredible customer experience.
Why solve this problem?
Rapid growth in B2B e-commerce has led to a huge demand for real-time digital financing and payment options at checkout.
Hardest thing about being a founder?
Defining and understanding your optimal role and responsibilities as you scale the organization at different stages. Learn to hire the smartest people you can, set clear objectives and don’t micro-manage.
Biggest piece of advice for aspiring founders?
Don’t take fundraising rejection personally. There isn’t a founder out there who hasn’t been told no. Stay focused on the mission and prize.
Most surprising or exciting moment so far?
Realizing that “work from home” and geographical diversification has opened up the door for even more opportunities to recruit the best talent.
Why did you choose Bonfire?
Industry reputation as “smart money” that can provide invaluable strategic insight, in addition to money.
What’s the biggest impact Bonfire has had on your company?
Deep industry relationships and network has given us operational support as we scale the business.
Favorite book, useful tool or app?
Slack; has reduced my internal email traffic by 75% (in a good way).