Aforza helps consumer goods companies sell more and grow faster through a suite of cloud & mobile apps built for the industry. Aforza connects trade planning and field sales teams together to solve the problems of unprofitable promotions, declining market share and lack of revenue growth. The Aforza product works out of the box and can be implemented in weeks.

Through early 2019 my co-founders and I had noted two phenomenon: firstly, the growth of Industry Cloud (we had worked in Veeva [$23b] and Vlocity [$1.6b]) and secondly, the conspicuous absence of solutions of this ilk in the Consumer Goods (CG) space. We noted that the TAM for CG is approx 40% greater than Life Sciences and felt that the impact of e-commerce, brand control and environmental concerns meant that CG Companies need to evolve and find new ways to be increasingly agile. We felt the confluence of our own experience together with all of these factors created an opportunity too good to miss.