Joseph Rutakangwa's team built a network of 3M+ consumers across 160+ countries — mostly emerging markets — who voluntarily share billions of zero-party data points on what they buy, where, when, and why. This is ground-truth intelligence that can't be scraped or synthesized. The loop is textbook: every log enriches the dataset, which feeds Rwazi's AI engine, which delivers better insight to customers like Unilever, P&G, and Mastercard, which drives more usage and more data. With 148% NRR, zero logo churn, 80% gross margins, and 25x ARR growth since our initial investment, Rwazi shows what happens when structurally exclusive data meets a true compounding harness.
You may be a fit if your data advantage is structural, not a head start — something a well-funded competitor couldn't recreate just by spending.