accelerating product market fit & repeatable success

Seed Stage B2B Software - it’s what we know and it’s all we do. We understand what it takes to cross the chasm and successfully nail your first motion.

Below, you'll find some of the same fuel we use with our Bonfire founders to speed up their knowledge, avoid mistakes, and achieve their goals.

We pride ourselves on our process.

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Product & Development

3 Verbs & 3 Adjectives: An Intentional Product Strategy for your Startup

Product & Development

3 Verbs & 3 Adjectives: An Intentional Product Strategy for your Startup

Product & Development

Product & Development

A Usage Based Pricing Playbook

Product & Development

A Usage Based Pricing Playbook

Product & Development

Product & Development

Fixing the Errors in your Trial Process

Product & Development

Fixing the Errors in your Trial Process

Product & Development

Product & Development

So You Want to be a Platform

Product & Development

So You Want to be a Platform

Product & Development

Product & Development

Pricing & Packaging for SAAS Companies

Product & Development

Pricing & Packaging for SAAS Companies

Product & Development

Growth & Revenue

How to Hire Growth Teams

Growth & Revenue

How to Hire Growth Teams

Growth & Revenue

Growth & Revenue

Who Owns Growth at a PLG Company

Growth & Revenue

Who Owns Growth at a PLG Company

Growth & Revenue

Growth & Revenue

A Guide to Building your First Customer Success Organization

Growth & Revenue

A Guide to Building your First Customer Success Organization

Growth & Revenue

Growth & Revenue

If I Had Duck Feet: Why You Must Pick One Identity in Your Early Days

Growth & Revenue

If I Had Duck Feet: Why You Must Pick One Identity in Your Early Days

Growth & Revenue

Growth & Revenue

Building Your First Sales Capacity & Pipeline Requirement Plan

Growth & Revenue

Building Your First Sales Capacity & Pipeline Requirement Plan

Growth & Revenue

Growth & Revenue

A Guide for Setting up Your Own Sales Comp Plans

Growth & Revenue

A Guide for Setting up Your Own Sales Comp Plans

Growth & Revenue

Growth & Revenue

The 10 Golden Rules of SAAS Sales Compensation

Growth & Revenue

The 10 Golden Rules of SAAS Sales Compensation

Growth & Revenue

Growth & Revenue

A Guide to Sales Process & Forecasting Mastery for Non Self Serve Startups

Growth & Revenue

A Guide to Sales Process & Forecasting Mastery for Non Self Serve Startups

Growth & Revenue

Growth & Revenue

Building out Self Serve the Right Way

Growth & Revenue

Building out Self Serve the Right Way

Growth & Revenue

Growth & Revenue

Extending the Value Chain at a Vertical SAAS Company

Growth & Revenue

Extending the Value Chain at a Vertical SAAS Company

Growth & Revenue

Marketing & Messaging

A Quick Exercise to Get Your Initial Messaging Correct

Marketing & Messaging

A Quick Exercise to Get Your Initial Messaging Correct

Marketing & Messaging

Marketing & Messaging

A Guide to Picking and Managing the Right Brand Agency

Marketing & Messaging

A Guide to Picking and Managing the Right Brand Agency

Marketing & Messaging

Marketing & Messaging

A Guide to Nailing Your Startup's Narrative

Marketing & Messaging

A Guide to Nailing Your Startup's Narrative

Marketing & Messaging

Marketing & Messaging

SAAS Website Best Practices

Marketing & Messaging

SAAS Website Best Practices

Marketing & Messaging

Marketing & Messaging

How Founders Should Think About Marketing

Marketing & Messaging

How Founders Should Think About Marketing

Marketing & Messaging

Marketing & Messaging

Ensuring Your Business Value is Relevant

Marketing & Messaging

Ensuring Your Business Value is Relevant

Marketing & Messaging

Marketing & Messaging

Finding Language / Market Fit

Marketing & Messaging

Finding Language / Market Fit

Marketing & Messaging

Marketing & Messaging

The Sales / Marketing Expense Ratio

Marketing & Messaging

The Sales / Marketing Expense Ratio

Marketing & Messaging

Marketing & Messaging

Marketing Vision While Selling Product: The 3+1 Repositioning

Marketing & Messaging

Marketing Vision While Selling Product: The 3+1 Repositioning

Marketing & Messaging

Finance & Metrics

How to Accelerate Your Financial Maturity

Finance & Metrics

How to Accelerate Your Financial Maturity

Finance & Metrics

Finance & Metrics

The 4 Startup States During A Recession

Finance & Metrics

The 4 Startup States During A Recession

Finance & Metrics

Finance & Metrics

The SaaS Metrics that Matter

Finance & Metrics

The SaaS Metrics that Matter

Finance & Metrics

Finance & Metrics

Importance of Narrative for Fund Raising

Finance & Metrics

Importance of Narrative for Fund Raising

Finance & Metrics

Finance & Metrics

Scaling to 100M ARR Benchmark

Finance & Metrics

Scaling to 100M ARR Benchmark

Finance & Metrics

Finance & Metrics

The Myth / Legend of the LTC to CAC Ratio of 3

Finance & Metrics

The Myth / Legend of the LTC to CAC Ratio of 3

Finance & Metrics

Finance & Metrics

Thinking Through Proper Cash Efficiency

Finance & Metrics

Thinking Through Proper Cash Efficiency

Finance & Metrics

Finance & Metrics

Openviews 2021 Financial & Operating Benchmarks Report

Finance & Metrics

Openviews 2021 Financial & Operating Benchmarks Report

Finance & Metrics

People & Leadership

A Guide & Template for a Great Board Meeting

People & Leadership

A Guide & Template for a Great Board Meeting

People & Leadership

People & Leadership

How Skyflow uses the V2MOM to drive Organizational Alignment

People & Leadership

How Skyflow uses the V2MOM to drive Organizational Alignment

People & Leadership

People & Leadership

The Right Org Charts for SAAS Companies as they Grow

People & Leadership

The Right Org Charts for SAAS Companies as they Grow

People & Leadership

People & Leadership

A Guide to Hiring Great Startup Leaders

People & Leadership

A Guide to Hiring Great Startup Leaders

People & Leadership

People & Leadership

Good vs Great Leaders

People & Leadership

Good vs Great Leaders

People & Leadership

People & Leadership

How to Coach Rather than Fix

People & Leadership

How to Coach Rather than Fix

People & Leadership

People & Leadership

What Makes a Great Founder

People & Leadership

What Makes a Great Founder

People & Leadership

People & Leadership

23 Tactical Company Building Lesson Learned from Stripe & Notion

People & Leadership

23 Tactical Company Building Lesson Learned from Stripe & Notion

People & Leadership

People & Leadership

Building Startups in a Bear Market

People & Leadership

Building Startups in a Bear Market

People & Leadership