GoToMarket Tech
Early Stage


Empower your team with a demo copilot that helps you win more deals


Itay Sinuani, CEO

Noam Singer, CTO

Hugo Dempsey, CRO


Tel-Aviv, Israel






Bonfire Lead

Company description

Demoleap is a first-of-its-kind, real-time, sales discovery and live demo assistant that allows every seller in the organization to deliver top-performing demos.

Why solve this problem?

Product has become the most influential factor in the prospect’s buying decision process. While prospects become more and more educated, live sales demos still solely rely on the seller’s memory, skills, and cognitive capabilities.

Current sales technologies help organizations plan or understand what went wrong. However, to create a top-performing consistent sales organization, real-time reinforcement of training and behavior is needed.

Software companies must ensure their sales teams are extremely capable of delivering impactful demos or risk seeing 60% of their pipeline losing interest and becoming unresponsive.

Hardest thing about being a founder?

Prioritizing and handling a million different tasks while staying focused on the ones that move the company forward, all while remembering to leave some time for sleep.

Biggest piece of advice for aspiring founders?

Don’t be afraid of failing, every disappointment is a great opportunity to learn and evolve.

Most exciting moment so far?

The first time a client told us how impactful using Demoleap was for their sales organization, and what a massive improvement they’re seeing in the quality of their live demos and discovery calls. We always believed that Demoleap would help companies reimagine live sales interactions, but hearing about it first hand was truly exciting and rewarding.

Why did you choose Bonfire?

Bonfire's ability to understand and connect with our vision struck us from the first meeting. As the meetings progressed, their expertise and creative thought process made us realize that we found a real partner that can help us grow this company and take it to the next level.

What’s it like to work with Bonfire?

Brett and Tyler are knowledgeable in so many areas, and are so quick to process information, it feels like working with a super computer. There isn't an area for which we can't get help and advice, and they have a great ability of always helping us to see the bigger picture and focus on the most pressing issues.

A moment that stood out was when we were working on our messaging. We spent almost two weeks going back and forth between ourselves, and came out with something we thought was really good. When we shared the result, within 5 minutes of thinking, Brett managed to come out with something that sounded even better. Needless to say, we were very impressed.